Copywriter - Arabic

The women and men working at Publicis are more ready to face the future than at any other creative company. Since our birth in 1926, we have always been the leaders of change.
We have always managed to anticipate the developments and inflection points of our industry – successfully investing in digital in its early stages, for example.

Transformation means keeping pace with the huge changes taking place in the economy, in technology and in society at large. In an age of convergence and empowerment, we aim to attract people can help our clients reinvent themselves and guide them through their transformation. That’s the challenge: help our clients transform their business. It demands colorful personalities with an irrepressible passion for all the opportunities unleashed by digital disruption.

The Copywriter is responsible for creating compelling and effective concepts and copy in the Arabic language for advertising campaigns. In collaboration with other members of the creative team, they craft communication pieces and campaigns across various mediums that effectively communicate the message and goals of the campaign, while also resonating with the target audience.

They handle projects from concept to final execution, while overseeing and mentoring junior copywriters along the way. They have experience in client interaction, and can effectively present and rationalize their work.

The position of Copywriter - Arabic is for someone who is a hands-on copywriter with natural storytelling ability and has experience working in an agency environment, creating conceptually driven campaigns and crafting copy in Arabic for global brands.

This talent will be someone who:

• Partners with creative leaders to proactively seek out and contribute actionable and thought– provoking ideas.
• Works closely with strategy and business teams to generate ideas based on human insights that deliver results for agency and client
• Is able to juggle multiple projects, prioritize, and meet deadlines
• Investigates industry best-practices and new possibilities
• Takes part regularly in opportunity briefs, stretching their creative abilities consistently

• At least 3 years of experience in concept creation and have a clear understanding of the difference between a communication concept and an executional idea.
• Fluent in Arabic and English
• Mastery in developing copy for large cross-channel and/or direct-marketing initiatives across media, both online and off
• Develop thriving client relations and can lead creative presentations
• Strong conceptualisation and smart thinking skill
• Exceptional conceptual and design skills and a robust portfolio that shows your talent both across mediums
• A knack for strategic brainstorming, campaign development, creative brief development and creative execution